When LifeSteps Bank entered the Alabama market, they had a plan, a branch, and a fresh start. What they didn’t have was a name that resonated. So we went back to the drawing board with their leadership team. From strategy to naming to full brand development, we helped transform a single branch acquisition into Bank47, a brand built to stand out in Alabama. Intentional. Elevated. Here to stay. Take a look at their new corporate office in Huntsville.