OnPath Credit Union
Mortgage brochure
Meet the future of financial literacy.
OnPath Credit Union wanted a series focusing on financial literacy. We created a youth focused campaign for of custom illustrated characters, each embodying different money personalities and behaviors. These playful personas turned everyday financial lessons into relatable, teachable moments for kids and teens.
Supported by digital advertising, educational guides, and in branch materials, the campaign helped families start real conversations about saving, spending, and responsibility.
Financial confidence starts young.
Digital Ad
flyer
Email marketing
Lobby Video
social carousel
money lessons social ads
Heck Yeah hits different.
When it comes to driving auto loans, we developed a high energy campaign designed to capture the emotional payoff of approval. Strong typography, confident messaging, and a cohesive rollout across digital and branch environments turned financing into something worth celebrating.
From application to ignition, it was all about turning “I hope so” into “Heck Yeah.”
Digital Ad
Email marketing
Billboard
Social Ads