United Bank
Core Conversion
United Bank turned a complex system upgrade into a calm, well-communicated transition. With clear messaging across in-branch, print, and digital channels, customers knew what to expect and when. The conversion went smoothly, and the the bank rolled out the upgrade without unnecessary noise or confusion.
Pre-Launch Internal
Aligning the team on a project like this is critical. We developed internal messaging and branch posters to give employees clarity and confidence ahead of the upgrade.
Poster
employee t-shirts
Pre-Launch External
Preparing customers ahead of a system upgrade is critical. Without clear communication, confusion is inevitable. We addressed that with a coordinated external messaging approach across digital, in-branch, and on-site channels.
landing page
postcard mailer
drive-thru banner
lobby video
Launch Print
When customers’ money is involved, confusion is costly and attention comes fast once something doesn’t work. Months before the changeover, we developed a clear direct mail package, putting guidance and expectations in customers’ hands.
9×12 mailer kit with letter and guide book
As the conversion date crept closer, we broke the big overview into bite-sized pieces and mailed them in official pressure mailers.
Presure-seal mailer
Take Ones
Email statements
Guide Booklet
In-Branch
When customers have questions, the branch is where they go. We developed in-branch signage, ATM screens, terminal covers, and lobby videos to reinforce key messages and reduce surprises to prepare the customers. We even made a fun survival kit!
In-App graphics
ATM Screens
Terminal covers
lobby video
lobby video
Conversion survival kit
Interactive
Conntecting it together is the key. When customers don’t read everything the first time, consistency is key. Social, email, and digital messaging allowed us to repeat critical information in clear, manageable pieces across familiar channels.
social graphics
Email 1
Email 2
Email 3
digital quick guide
Make Your Next Conversion a Success
You don’t have to slog through core conversion comms on your own. With Bash, your institution can lead with confidence and your customers stay in step with you.